ArabAd - - PEOPLE -

Ali Shabaz has taken over as chief cre­ative of­fi­cer at Grey Mid­dle East. Pre­vi­ously chief cre­ative of­fi­cer at Grey South­east Asia, he will be based in Dubai and will re­port di­rectly to Nirvik Singh, chair­man and chief ex­ec­u­tive for Grey across Asia Pa­cific, the Mid­dle East and Africa. He re­places Mike Shackle, who joined the agency in Au­gust 2015 and is leav­ing the agency to ‘pur­sue other in­ter­ests’. One of Asia’s most awarded cre­ative di­rec­tors with over 20 years of ex­pe­ri­ence, Shabaz has played a ma­jor role in lift­ing the cre­ative pro­file of Grey since join­ing the agency from JWT in 2010. Grey Group Sin­ga­pore has been ranked among the top two cre­ative agencies for the last three years and un­der Shabaz’s lead­er­ship it was the most awarded agency in Sin­ga­pore at Cannes Li­ons 2015.

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