GREY APPOINTS NEW CCO
Ali Shabaz has taken over as chief creative officer at Grey Middle East. Previously chief creative officer at Grey Southeast Asia, he will be based in Dubai and will report directly to Nirvik Singh, chairman and chief executive for Grey across Asia Pacific, the Middle East and Africa. He replaces Mike Shackle, who joined the agency in August 2015 and is leaving the agency to ‘pursue other interests’. One of Asia’s most awarded creative directors with over 20 years of experience, Shabaz has played a major role in lifting the creative profile of Grey since joining the agency from JWT in 2010. Grey Group Singapore has been ranked among the top two creative agencies for the last three years and under Shabaz’s leadership it was the most awarded agency in Singapore at Cannes Lions 2015.