Chair­man of Au­jan Group Hold­ing passes away

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Sheikh Adel Au­jan, one of the Gulf’s most prom­i­nent and suc­cess­ful in­dus­tri­al­ists, has passed away, aged 70. He was the Chair­man of one of the largest Mid­dle East­ern bev­er­ages com­pany, Au­jan Coca-cola Bev­er­ages Com­pany (for­merly known as Au­jan In­dus­tries), widely re­garded as one of the re­gion’s top home-grown suc­cess sto­ries. Over a 48-year ca­reer with the group, Sheikh Adel grew the Dam­mam-based busi­ness into a multi-bil­lion-dol­lar drinks gi­ant, thanks to the in­no­va­tive mar­ket­ing of ex­ist­ing brands such as Vimto and home­grown brands like Rani and Bar­bican. The Saudi busi­ness­man was also the vi­sion­ary be­hind the largest ever con­sumer goods part­ner­ship in the Mid­dle East with The Coca-cola Com­pany cre­at­ing a joint ven­ture be­tween the two com­pa­nies en­ti­tled Au­jan Coca-cola Bev­er­ages Com­pany (ACCBC). As well as bev­er­ages, Au­jan Group Hold­ing also has in­ter­ests in real es­tate and pack­ag­ing ma­te­ri­als, with in­vest­ments in ho­tels and game re­serves in the Mid­dle East and Africa. Sheikh Adel leaves an ex­tra­or­di­nary legacy of both busi­ness and per­sonal suc­cess.

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