Chairman of Aujan Group Holding passes away
Sheikh Adel Aujan, one of the Gulf’s most prominent and successful industrialists, has passed away, aged 70. He was the Chairman of one of the largest Middle Eastern beverages company, Aujan Coca-cola Beverages Company (formerly known as Aujan Industries), widely regarded as one of the region’s top home-grown success stories. Over a 48-year career with the group, Sheikh Adel grew the Dammam-based business into a multi-billion-dollar drinks giant, thanks to the innovative marketing of existing brands such as Vimto and homegrown brands like Rani and Barbican. The Saudi businessman was also the visionary behind the largest ever consumer goods partnership in the Middle East with The Coca-cola Company creating a joint venture between the two companies entitled Aujan Coca-cola Beverages Company (ACCBC). As well as beverages, Aujan Group Holding also has interests in real estate and packaging materials, with investments in hotels and game reserves in the Middle East and Africa. Sheikh Adel leaves an extraordinary legacy of both business and personal success.