Peter Sav­ille, a Cover Story

Re­mem­ber the days when MP3S came in the shape of gi­ant black discs stuck in pa­per sleeves? If you’re over 40, you’re most likely to have some Peter Sav­ille art­work in your vinyl col­lec­tion. Sav­ille gave a visual iden­tity to Fac­tory Records, the leg­endary la­bel from Mad-ch­ester, fa­mous for its bold cre­ative choices and poor fi­nan­cial skills. Along with The Face ty­pog­ra­pher Neville Brody and poster boy Patrick Nagel, he cre­ated the look of the Eight­ies. His un­con­ven­tional cov­ers are to­tal enig­mas in mu­sic his­tory, turn­ing sleeve de­sign into al­bum art. “I like the idea of mak­ing things look bet­ter,” ex­plains Sav­ille in a Youtube in­ter­view. “Not to make peo­ple buy things. To me this is ac­tu­ally counter-pro­duc­tive.” Who said you can’t judge a book by its cover?

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