Creative Culture

Branded Kisses

Hot, Passionate, surprising, unexpected, memorable… Who did it best? Not who kissed best! That we wouldn't know; but which brand used the kiss best in its communication? Ahead of Valentine day, Joe la Pompe shares--in no particular order-- his top 10 favourite ads featuring a kiss of love. Swedish Rail, A smarter way to travel Year: 2011 | Agency: King advertising agency Stockholm | Country: Sweden Ray Ban, Never Hide Year: 2012 | Agency: Marcel Paris | Country: France Benetton, United Colors of Benetton supports the Unhate Foundation Year: 2012 | Agency: Fabrica / 72andsunny | Country: The Netherlands / Italy Suchard - Rocher Chocolate, You've got to wipe your hands somewhere after a Rocher Suchard Year: 2001 | Agency: Young & Rubicam Paris | Country: France

Livrarias Curitiba (Books – comics - movies), Valentine's day gifts. We put together all kind of love Year: 2015 | Agency: Candy Shop |Country: Brazil Diesel, Be Stupid Year: 2010 | Agency: Anomaly London | Country: UK Hubba Bubba Chewing Gum, For blowers Year: 2007 | Agency: BBDO Sydney |Country: Australia Zim colored powder, Love is colorful Year: 2015 | Agency: Tuppi, Salvador |Country: Brazil

Smint Mints, No smint, no kiss Each time the bus doors close, the sweet-breathed couple come together for a kiss. Year: 2001 | Agency: Tandem Campmany Guasch DDB, Barcelona | Country: Spain

Gillette Fusion Shaver, No fusion, no kiss Year: 2008 | Agency: BBDO | Country: Germany