In­no­va­tion, Suf­fo­ca­tion and Agency Trans­for­ma­tion

ArabAd - - CONTENTS - BY: NASSEEM JAVED

The world is ag­gres­sively seek­ing grand scale en­trepreneuri­al­ism.

In­no­va­tion, at best, is like a water sprin­kler for a nice healthy plant. It helps it grow and blos­som. How­ever, sprin­kling with­out the plant is just like wa­ter­ing sand. Noth­ing hap­pens. Cur­rently, all over the world, and with some 100 plus ma­jor in­no­va­tion themed events yearly, com­plete with great photo op­por­tu­ni­ties for the lo­cal and na­tional lead­er­ships, most na­tions have lit­tle to show for these su­per ex­pen­sive ef­forts. It seems that we talk a lot about in­no­va­tion and find our­selves stuck in the suf­fo­ca­tion of great ideas. Sud­denly, the Trump na­tion erupts on a high note!

Supremacy of en­trepreneuri­al­ism cre­at­ing grass­roots pros­per­ity will be the new mantra.

Is there a mega role for in­tel­li­gent cre­ative agen­cies? Sprin­kling sand will not get us there. The world is ag­gres­sively seek­ing grand scale en­trepreneuri­al­ism; highly cus­tom and in­tel­li­gent pro­grammes and cam­paigns de­signed to up­lift the na­tional small-medium en­ter­prises to new heights. Agen­cies are best suited to de­velop spe­cial de­ploy­ment on a fast track ba­sis not only as sell­ers of ‘soap’ but rather cre­ative peo­ple be­hind ‘cre­ative soap mak­ing’. This, in turn, will de­velop into ma­jor mar­ketable sto­ries on a grand na­tional scale cre­at­ing all the dif­fer­ence. This time around, in­stead of only work­ing on just one spe­cial client, the en­tire ver­ti­cal sec­tors will get in on the ac­tion to cre­ate spe­cial cre­ative cam­paigns based on much larger skill sets.

Are Brexit and Trumpiza­tion the be­gin­ning of the new mon­ster changes for the world; is this a break­ing or a turn­ing point? Why is the de­feat of Ital­ian Ref­er­en­dum now cre­at­ing mas­sive po­lit­i­cal un­cer­tainty for the Euro­pean Union?

For ex­am­ple, dur­ing the last decade, some 70,000 fac­to­ries dis­ap­peared in USA alone or about a mil­lion plus amongst G8 na­tions. The grad­ual dis­ap­pear­ance of these in­dus­tries never be­came the hot and prime topic of se­ri­ous dis­cus­sions and now any­thing re­sem­bling these dis­as­ters is out in the open and des­per­ately shout­ing for an im­me­di­ate fix. Se­lec­tive na­tion­al­ism is on the rise. Lo­cal grass­roots pros­per­ity is crit­i­cal and en­tre­pre­neur­ial lead­er­ship at the top level is now the new sur­vival. The World Awaits:

With­out thriv­ing busi­nesses and en­tre­pre­neur­ial gusto, in­no­va­tion mantras are at best just day dream­ing. True, in­no­va­tion at very high lev­els made great con­tri­bu­tions, but in re­al­ity, life on Earth is about real jobs not a dream ‘Mars mis­sion’ project. With­out a doubt, today, world-class in­no­va­tive ex­cel­lence is far more im­por­tant than any fund­ing. It is es­sen­tial to note that only ideas wor­thy of in­vest­ing get fund­ing in the first place. The ques­tion be­comes how do you cre­ate a mas­sive shift and con­nect the en­tre­pre­neur­ial dots that will lead to suc­cess­fully in­no­va­tive ideas? How do we fix a prob­lem that has slowly be­come a cat­a­strophic con­cern? Heal­ing the co­nun­drum will first need some bit­ter medicine.

FACT: The world will awake to a new re­al­ity on Jan­uary 20th, 2017 when Trumpiza­tion kicks in and the fast track global age style of ex­e­cu­tion be­gins the first 100-day plan. Half of the world will dance on ta­bles with joy while the other half will hide. Good or bad, the Trump na­tion starts.

FACT: At no other time in the his­tory of the world has there been so many new ideas and dra­matic op­tions col­lid­ing for the bet­ter­ment of mankind than this global age. In spite of that, these ideas are equally crushed by lack of

global age skills. Still, an ad­di­tional bil­lion new un­em­ployed work­ers are ex­pected to lose their jobs due to mas­sive au­to­ma­tion and blockchain.

FACT: The cru­sades to in­no­va­tion as a mod­ern day lo­gos and slo­gans, along with in­cu­ba­tors and startup heav­ens, have not pro­duced ex­pected turn­arounds. Things are ei­ther stand­ing still or slid­ing back­ward. The deep si­lence is tak­ing over.

FACT: In­no­va­tion events are ei­ther very fo­cused on tech­nol­ogy is­sues or aca­demic ap­proaches while de­ploy­ments is dis­con­nected from today’s en­tre­pre­neur­ial chal­lenges and re­al­i­ties. Af­ter the events, the 264 re­main­ing days seem to bring about very lit­tle progress or worse, noth­ing at all.

FACT: The ab­sence of se­nior level po­lit­i­cal lead­er­ship with bold de­bates and com­bat­ive dis­cus­sions on hard core is­sues of in­no­va­tive ex­cel­lence and global im­age supremacy is the proof of a se­ri­ous lack of knowl­edge. The true and real en­tre­pre­neur­ial com­po­nent is so vis­i­bly ab­sent in the bu­reau­cratic maze.

To run a tril­lion dol­lar econ­omy like the USA, Trump­i­sa­tion is gath­er­ing lead­er­ship teams of bil­lion­aires in place of the tra­di­tional assem­bly of Ivy League po­lit­i­cal savvy and aca­demic ex­perts at the high­est helms. Fed­eral bu­reaus of all types of gov­ern­ments of al­most all na­tions all over the world are mostly nes­tled with com­plex bu­reau­cra­cies where the ma­jor­ity of se­nior lead­er­ship flour­ishes and awaits an­nual bonuses, while the same na­tions at times are bleed­ing from lost op­por­tu­ni­ties often at the rate of a bil­lion dol­lars a day, mak­ing spe­cial skill sets for spe­cial de­mands the high­est or­der of the day. EX­AM­PLE:

If fly­ing a kite were a test of in­no­va­tive ex­cel­lence, then mak­ing a kite re­quires an en­tre­pre­neur backed by an in­no­va­tive team to make and de­ploy the thread. Such pre­cise com­bi­na­tions, with the right skills, pro­vide the ac­tual kite fly­ing ex­pe­ri­ence. The lift and the som­er­sault ac­tions nec­es­sary to fly high and con­quer the sky must ex­ist in or­der to ex­e­cute the novel plans. With­out the kite, in­no­va­tion teams are just hold­ing the thread, glar­ing at the future, and pre­tend­ing to fly a kite.

While the highly aca­demic achieve­ments in the science of pro­fes­sional in­no­va­tion man­age­ment are al­ready over­flow­ing, the col­li­sion of in­no­va­tion with nou­veau en­trepreneuri­al­ism is crit­i­cally miss­ing at the grass­roots level be­cause ac­tual bat­tle­fields of en­trepreneuri­al­ism grounds are baron and far apart in re­la­tion to de­ploy­ment styles. The dry and com­plex aca­demic and bu­reau­cratic ap­proaches with com­plex rules and for­mal­i­ties keep them apart. De­spite the fact that the unique minds of the en­trepreneurs are so dif­fer­ent than that of the aca­dem­i­cally bril­liant in­no­va­tion ex­perts, it’s es­sen­tial to merge both to achieve suc­cess.

FACT: The last 100 earth shat­ter­ing com­mer­cial­i­sa­tions were de­liv­ered by en­trepreneurs and al­most all of them were often re­jected by lead­ing aca­demi­cian and fi­nan­cial ex­perts. The en­tre­pre­neur­ial al­pha leader is crit­i­cally manda­tory to com­mer­cial­i­sa­tion, fol­lowed by a bril­liant team to lead the pack with in­no­va­tive ex­cel­lence be­ing equally crit­i­cal.

Often, po­lit­i­cal lead­ers prom­ise any­thing, while academia con­ducts multi-year long fea­si­bil­ity stud­ies; the call for a new ‘world or­der’ now is turn­ing into ‘in­ter­nal na­tional or­der’. The loud call of in­ter­nal or­der is to re-visit the coun­try’s own tal­ent and na­tional agenda in or­der to make it great again. This plea is on the rise. Make your own coun­try great and its cit­i­zenry the first re­cip­i­ents in line for such progress is the ‘or­der’ of the day. Smart politi­cians are al­ready on alert.

The re­quire­ments for hav­ing adult su­per­vi­sion when dis­cussing Trump­i­sa­tion are waved here.

The fact re­mains that in this glob­ally com­pet­i­tive place, where nice pho­to­genic schemat­ics and fancy charts very often re­sulted in medi­ocre or less com­pet­i­tive ad­van­tages, the po­lit­i­cal cor­rect­ness at this stage should have flown out the win­dow. The hard­core dis­cus­sions on Detroit and its eco­nomic melt­down were al­most banned on main­stream me­dia and po­lit­i­cal agen­das.

In­no­va­tion as a con­tribut­ing fea­ture, most of the time, is a very grey area that gets hid­den as lay­ers of ‘in­vis­i­ble ex­cel­lence’ pile up. In the en­tre­pre­neur­ial minds, it’s all about the ‘vis­i­ble ex­cel­lence, where the deep de­sire to cre­ate and at­tract a dis­tinct ‘com­pet­i­tive ad­van­tage’ di­rectly and vis­i­bly in­flu­ences key per­for­mance, de­sign, value, and price. There­fore, the styles and types of in­no­va­tive ex­cel­lence carry very dif­fer­ent weights in the en­tre­pre­neur­ial minds.

The true and real en­tre­pre­neur­ial com­po­nent is so vis­i­bly ab­sent in the bu­reau­cratic maze. Dare to in­no­vate and cre­ate grass­roots pros­per­ity.

How to mo­bilise pro­fes­sional in­no­va­tive tal­ents across a na­tion? The Big Fat Ques­tions:

How large and dor­mant is the en­tre­pre­neur­ial tal­ent of the na­tion? How ea­ger is the na­tion to awaken all these fac­tors and merge them to­gether? A model for suc­cess might be to bring in large num­bers of for­eign en­trepreneurs and pro­vide them with short term or long term cre­ative park­ing and cre­ate a mas­sive na­tional in­te­gra­tion pro­gramme. The goal is to mo­bilise mas­sive en­ter­prises si­mul­ta­ne­ously across the na­tion.

No Ex­tra Bud­gets Are Re­quired.

Govern­ment de­part­ments and agen­cies have al­ready more than 50 per­cent un­der­utilised ser­vices and re­sources. This is less about new bud­gets and more about rapid fire de­ploy­ment that re­quires a clear and strong lead­er­ship to shake­down the trees of ob­struc­tion.

Lead by Pow­er­ful Work­shops. Con­nect­ing armies of en­trepreneurs poised for in­no­va­tive ex­cel­lence and ready to en­gage mas­sive num­bers of ex­perts into pro­gres­sive de­vel­op­ment is the most de­sired as­pect of this think­ing. Con­versely, this is the least dis­cussed fo­cus at a na­tional level or in fo­rums. It seems that most na­tions have dif­fi­culty in deal­ing with the harsh re­al­i­ties in the en­tre­pre­neur­ial are­nas. The si­lence of po­lit­i­cal lead­er­ship en­ters se­ri­ous de­bates as bold new styles of di­a­logue emerge. Trumpiza­tion is an ex­am­ple of this type of cre­ation. A new lan­guage, think­ing and bold dis­cus­sions will erupt on new fo­rums and spe­cial events. The new world will emerge.

Cre­at­ing Bull­doz­ers of Pros­per­ity: Mes­sage for Agen­cies

Will agen­cies cre­ate marathons of qua­dru­pling ex­porta­bil­ity and in­no­va­tive ex­cel­lence?

Once pro­fes­sion­ally de­ployed, will these in­no­va­tive ap­proaches re-en­er­gise and mo­bilise a mas­sive num­ber of high po­ten­tial lo­cal, small, medium, and large en­ter­prises? It is a plan that will re­ju­ve­nate ma­jor eco­nomic de­vel­op­ment govern­ment pro­grammes and re­sult in mas­sive new cam­paigns. It will be­come in­ter­est­ing to un­der­stand how to cre­ate mas­sive trans­for­ma­tional change pro­mo­tional mod­els to­wards new global age eco­nom­i­cal pros­per­ity. This can be achieved with spe­cial fo­rums and work­shops to de­velop pros­per­ity gen­er­a­tion pro­grammes. Cre­ate an in­tel­li­gent and strate­gic shift from just sell­ing ‘soap’ to fo­cus on ‘cre­ative soap mak­ing’ and cre­at­ing grass­roots pros­per­ity. Study Ex­pothon Strat­egy in some depth.

Fact: The world can eas­ily ab­sorb un­lim­ited ex­portable ideas in un­lim­ited ver­ti­cal mar­kets.

Fact: The well de­signed in­no­va­tive ideas are wor­thy of such quadru­pled vol­umes.

Fact: The en­tre­pre­neur­ial and dor­mant tal­ents of a na­tion are ca­pa­ble of such tasks.

Fact: The new global age skills, knowl­edge and ex­e­cu­tion are now the most crit­i­cal and miss­ing links.

The tools for all such trans­for­ma­tions are al­ready avail­able. The global age has al­ready ar­rived; it’s the global age skills where the prob­lems are hid­den. Cre­at­ing en­tre­pre­neur­ial pros­per­ity is not that dif­fi­cult. It can be done and In­dia is do­ing it and will serve as a great ex­am­ple. Ex­am­ple:

'Make In­dia Shine', was orig­i­nally pub­lished in Septem­ber 2016 and is avail­able on­line.

Power Ques­tions fro Na­tional Lead­er­ship:

Is your re­gion or coun­try al­ready blessed with 1,000-100,000 highly-tal­ented en­trepreneurs and founders of en­ter­prises who are anx­ious to reach up­per strato­spheres of in­no­va­tive ex­cel­lence by trans­form­ing them­selves into global age thinkers and ex­e­cu­tion­ers? Is the na­tional lead­er­ship ready to recog­nise such op­ti­mised and hid­den en­tre­pre­neur­ial tal­ents as the big­gest and most timely as­sets of the na­tion? As a na­tional agenda, is the lo­cal or na­tional lead­er­ship ready to en­gage and de­bate with world-class think­ing? Is Trump­i­sa­tion send­ing the right mes­sages in this di­rec­tion; will such pro­gres­sion make the coun­try great again? Why not?

Stop Wa­ter­ing the Sand.

De­sign the kite to con­quer the sky. Cre­ate a highly-cus­tomised Na­tional En­tre­pre­neur­ial Man­i­festo for the na­tion. Don’t be left by the way­side, learn, lev­i­tate and soar. A new global age awaits you. Dare to in­no­vate and cre­ate grass­roots pros­per­ity. If op­po­si­tion per­sists, learn fast and start drain­ing the swamps.

…only ideas wor­thy of in­vest­ing get fund­ing in the first place.

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