Innovation, Suffocation and Agency Transformation
The world is aggressively seeking grand scale entrepreneurialism.
Innovation, at best, is like a water sprinkler for a nice healthy plant. It helps it grow and blossom. However, sprinkling without the plant is just like watering sand. Nothing happens. Currently, all over the world, and with some 100 plus major innovation themed events yearly, complete with great photo opportunities for the local and national leaderships, most nations have little to show for these super expensive efforts. It seems that we talk a lot about innovation and find ourselves stuck in the suffocation of great ideas. Suddenly, the Trump nation erupts on a high note!
Supremacy of entrepreneurialism creating grassroots prosperity will be the new mantra.
Is there a mega role for intelligent creative agencies? Sprinkling sand will not get us there. The world is aggressively seeking grand scale entrepreneurialism; highly custom and intelligent programmes and campaigns designed to uplift the national small-medium enterprises to new heights. Agencies are best suited to develop special deployment on a fast track basis not only as sellers of ‘soap’ but rather creative people behind ‘creative soap making’. This, in turn, will develop into major marketable stories on a grand national scale creating all the difference. This time around, instead of only working on just one special client, the entire vertical sectors will get in on the action to create special creative campaigns based on much larger skill sets.
Are Brexit and Trumpization the beginning of the new monster changes for the world; is this a breaking or a turning point? Why is the defeat of Italian Referendum now creating massive political uncertainty for the European Union?
For example, during the last decade, some 70,000 factories disappeared in USA alone or about a million plus amongst G8 nations. The gradual disappearance of these industries never became the hot and prime topic of serious discussions and now anything resembling these disasters is out in the open and desperately shouting for an immediate fix. Selective nationalism is on the rise. Local grassroots prosperity is critical and entrepreneurial leadership at the top level is now the new survival. The World Awaits:
Without thriving businesses and entrepreneurial gusto, innovation mantras are at best just day dreaming. True, innovation at very high levels made great contributions, but in reality, life on Earth is about real jobs not a dream ‘Mars mission’ project. Without a doubt, today, world-class innovative excellence is far more important than any funding. It is essential to note that only ideas worthy of investing get funding in the first place. The question becomes how do you create a massive shift and connect the entrepreneurial dots that will lead to successfully innovative ideas? How do we fix a problem that has slowly become a catastrophic concern? Healing the conundrum will first need some bitter medicine.
FACT: The world will awake to a new reality on January 20th, 2017 when Trumpization kicks in and the fast track global age style of execution begins the first 100-day plan. Half of the world will dance on tables with joy while the other half will hide. Good or bad, the Trump nation starts.
FACT: At no other time in the history of the world has there been so many new ideas and dramatic options colliding for the betterment of mankind than this global age. In spite of that, these ideas are equally crushed by lack of
global age skills. Still, an additional billion new unemployed workers are expected to lose their jobs due to massive automation and blockchain.
FACT: The crusades to innovation as a modern day logos and slogans, along with incubators and startup heavens, have not produced expected turnarounds. Things are either standing still or sliding backward. The deep silence is taking over.
FACT: Innovation events are either very focused on technology issues or academic approaches while deployments is disconnected from today’s entrepreneurial challenges and realities. After the events, the 264 remaining days seem to bring about very little progress or worse, nothing at all.
FACT: The absence of senior level political leadership with bold debates and combative discussions on hard core issues of innovative excellence and global image supremacy is the proof of a serious lack of knowledge. The true and real entrepreneurial component is so visibly absent in the bureaucratic maze.
To run a trillion dollar economy like the USA, Trumpisation is gathering leadership teams of billionaires in place of the traditional assembly of Ivy League political savvy and academic experts at the highest helms. Federal bureaus of all types of governments of almost all nations all over the world are mostly nestled with complex bureaucracies where the majority of senior leadership flourishes and awaits annual bonuses, while the same nations at times are bleeding from lost opportunities often at the rate of a billion dollars a day, making special skill sets for special demands the highest order of the day. EXAMPLE:
If flying a kite were a test of innovative excellence, then making a kite requires an entrepreneur backed by an innovative team to make and deploy the thread. Such precise combinations, with the right skills, provide the actual kite flying experience. The lift and the somersault actions necessary to fly high and conquer the sky must exist in order to execute the novel plans. Without the kite, innovation teams are just holding the thread, glaring at the future, and pretending to fly a kite.
While the highly academic achievements in the science of professional innovation management are already overflowing, the collision of innovation with nouveau entrepreneurialism is critically missing at the grassroots level because actual battlefields of entrepreneurialism grounds are baron and far apart in relation to deployment styles. The dry and complex academic and bureaucratic approaches with complex rules and formalities keep them apart. Despite the fact that the unique minds of the entrepreneurs are so different than that of the academically brilliant innovation experts, it’s essential to merge both to achieve success.
FACT: The last 100 earth shattering commercialisations were delivered by entrepreneurs and almost all of them were often rejected by leading academician and financial experts. The entrepreneurial alpha leader is critically mandatory to commercialisation, followed by a brilliant team to lead the pack with innovative excellence being equally critical.
Often, political leaders promise anything, while academia conducts multi-year long feasibility studies; the call for a new ‘world order’ now is turning into ‘internal national order’. The loud call of internal order is to re-visit the country’s own talent and national agenda in order to make it great again. This plea is on the rise. Make your own country great and its citizenry the first recipients in line for such progress is the ‘order’ of the day. Smart politicians are already on alert.
The requirements for having adult supervision when discussing Trumpisation are waved here.
The fact remains that in this globally competitive place, where nice photogenic schematics and fancy charts very often resulted in mediocre or less competitive advantages, the political correctness at this stage should have flown out the window. The hardcore discussions on Detroit and its economic meltdown were almost banned on mainstream media and political agendas.
Innovation as a contributing feature, most of the time, is a very grey area that gets hidden as layers of ‘invisible excellence’ pile up. In the entrepreneurial minds, it’s all about the ‘visible excellence, where the deep desire to create and attract a distinct ‘competitive advantage’ directly and visibly influences key performance, design, value, and price. Therefore, the styles and types of innovative excellence carry very different weights in the entrepreneurial minds.
The true and real entrepreneurial component is so visibly absent in the bureaucratic maze. Dare to innovate and create grassroots prosperity.
How to mobilise professional innovative talents across a nation? The Big Fat Questions:
How large and dormant is the entrepreneurial talent of the nation? How eager is the nation to awaken all these factors and merge them together? A model for success might be to bring in large numbers of foreign entrepreneurs and provide them with short term or long term creative parking and create a massive national integration programme. The goal is to mobilise massive enterprises simultaneously across the nation.
No Extra Budgets Are Required.
Government departments and agencies have already more than 50 percent underutilised services and resources. This is less about new budgets and more about rapid fire deployment that requires a clear and strong leadership to shakedown the trees of obstruction.
Lead by Powerful Workshops. Connecting armies of entrepreneurs poised for innovative excellence and ready to engage massive numbers of experts into progressive development is the most desired aspect of this thinking. Conversely, this is the least discussed focus at a national level or in forums. It seems that most nations have difficulty in dealing with the harsh realities in the entrepreneurial arenas. The silence of political leadership enters serious debates as bold new styles of dialogue emerge. Trumpization is an example of this type of creation. A new language, thinking and bold discussions will erupt on new forums and special events. The new world will emerge.
Creating Bulldozers of Prosperity: Message for Agencies
Will agencies create marathons of quadrupling exportability and innovative excellence?
Once professionally deployed, will these innovative approaches re-energise and mobilise a massive number of high potential local, small, medium, and large enterprises? It is a plan that will rejuvenate major economic development government programmes and result in massive new campaigns. It will become interesting to understand how to create massive transformational change promotional models towards new global age economical prosperity. This can be achieved with special forums and workshops to develop prosperity generation programmes. Create an intelligent and strategic shift from just selling ‘soap’ to focus on ‘creative soap making’ and creating grassroots prosperity. Study Expothon Strategy in some depth.
Fact: The world can easily absorb unlimited exportable ideas in unlimited vertical markets.
Fact: The well designed innovative ideas are worthy of such quadrupled volumes.
Fact: The entrepreneurial and dormant talents of a nation are capable of such tasks.
Fact: The new global age skills, knowledge and execution are now the most critical and missing links.
The tools for all such transformations are already available. The global age has already arrived; it’s the global age skills where the problems are hidden. Creating entrepreneurial prosperity is not that difficult. It can be done and India is doing it and will serve as a great example. Example:
'Make India Shine', was originally published in September 2016 and is available online.
Power Questions fro National Leadership:
Is your region or country already blessed with 1,000-100,000 highly-talented entrepreneurs and founders of enterprises who are anxious to reach upper stratospheres of innovative excellence by transforming themselves into global age thinkers and executioners? Is the national leadership ready to recognise such optimised and hidden entrepreneurial talents as the biggest and most timely assets of the nation? As a national agenda, is the local or national leadership ready to engage and debate with world-class thinking? Is Trumpisation sending the right messages in this direction; will such progression make the country great again? Why not?
Stop Watering the Sand.
Design the kite to conquer the sky. Create a highly-customised National Entrepreneurial Manifesto for the nation. Don’t be left by the wayside, learn, levitate and soar. A new global age awaits you. Dare to innovate and create grassroots prosperity. If opposition persists, learn fast and start draining the swamps.
…only ideas worthy of investing get funding in the first place.