Love Dif­fer­ently

An­nu­ally, in Fe­bru­ary, re­tail­ers all scram­ble to re­mind us that Valen­tine is just around the corner. For most, this is the key time of the year where they need to en­hance their con­nec­tion with their cus­tomers to stay top of mind and max­imise their share o

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Ste­fan Sag­meis­ter @ste­fansag­meis­ter

Ac­claimed UK de­signer made a ter­ri­ble joke that seems has gone too far. Af­ter re­al­iz­ing his com­ments were of­fen­sive and in­sen­si­tive, he went on Twit­ter and In­sta­gram to let every­one know than he was deeply sorry for mak­ing Jenn Gil­bert, NZSL in­ter­preter feel un­com­fort­able. He also ex­tended his apolo­gies to the deaf com­mu­nity and or­gan­is­ers and au­di­ence at Web­stock in Welling­ton, New Zealand

Serge Dagher @sergedagher1

The GM at Rizk­group who also hap­pens to be the head of com­mu­ni­ca­tion at the Pha­langist party has posted to his Face­book and In­sta­gram pages a photo of him stand­ing be­side Ma­rine Le Pen, head of far-right French party, the Na­tional Front, who is also can­di­date to the French pres­i­dency. Re­ac­tions and com­ments were very mixed. Ev­ery­thing about Marie Le Pen in­spires racism and show­ing off with her is a state­ment on its own.

Steer­ing a fan base of 10M + @bmw

The BMW brand’s in­ter­na­tional In­sta­gram chan­nel has bro­ken through the ten mil­lion fol­low­ers’ mark, mak­ing it the most suc­cess­ful au­to­mo­tive brand on In­sta­gram world­wide. This also un­der­lines the BMW brand’s com­mit­ment to so­cial me­dia. For BMW mar­ket­ing, In­sta­gram is more than just an­other dig­i­tal com­mu­ni­ca­tion chan­nel. It is a plat­form geared to share the BMW brand life­style with its fol­low­ers – through the lat­est news on up­com­ing mod­els, glimpses of its own his­tory or look­ing ahead to the future of mo­bil­ity.

How to see re­vis­ited @pen­ta­gramde­sign

Ge­orge Nel­son’s 1977 de­sign clas­sic has been re­mas­tered in a new 40th an­niver­sary edi­tion de­signed by Michael Bierut and pub­lished by Phaidon. This book has awe­some de­sign and the cover blurb is bril­liantly fac­tual. To dis­cover or re-dis­cover this in­dis­pens­able guide into ex­plor­ing and de­cod­ing fa­mil­iar ob­jects, images, and sym­bols in the man-made world.

Bomb­ing Trump @ashek­man

Ac­claimed Le­banese graf­fiti artists, the Ashek­man broth­ers, have an­nounced on their In­sta­gram han­dle that they have been in­vited to par­take in an in­ter­na­tional group ex­hi­bi­tion in the U.S. dubbed ‘Trumpo­ma­nia’. So they de­cided to quote Le­banese poet and thinker Ge­bran Khalil Ge­bran and in­clude a strong mes­sage of tol­er­ance: “you are blind and I am deaf and mute, so put your hand in my hand so we re­alise each other.” This mes­sage has been em­bed­ded within Don­ald Trump’s por­trait through Ara­bic cal­ligraf­fiti.

Snack with cau­tion @Om­ni­com

Com­mu­ni­ca­tion group Om­ni­com has shared on its feed the re­cent idea rolled out by Goodby Sil­ver­stein agency for Tos­ti­tos in the US. The snack brand has cre­ated lim­ited bags con­tain­ing sen­sor con­nected to a mi­cro con­troller cal­i­brated to de­tect small traces of al­co­hol on a per­son’s breath. When de­tected, the LEDS turn red and form a steer­ing wheel, re­veal­ing an Uber code and a “Drink don’t drive” mes­sage. Thanks to a near-field com­mu­ni­ca­tion (NFC) tech­nol­ogy, peo­ple can also call for free rides by sim­ply tap­ping their bags with their phones. Fun and use­ful!

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