Life of Farah in few taps @life_of_­farah

ArabAd - - INSTASNAPS -

The Dubai Foun­da­tion for Women & Chil­dren (DFWAC) is on a mis­sion to trig­ger aware­ness among men of what they think could be a light tap yet can es­ca­late into some­thing far more dam­ag­ing. Peo­ple were in­vited to check out Farah’s In­sta­gram han­dle and tap on the Play but­ton. A snip­pet of Farah’s bruised face ap­peared to be more sig­nif­i­cant at ev­ery tap. The whole idea be­hind DFWAC us­ing In­sta­gram Sto­ries was to em­pha­sise the fact no tap is a light tap. Within few hours of it go­ing live, the story of Farah was al­ready do­ing its round across the so­cial sphere.

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