Rolls Out Ex­pir­ing Sto­ries Un­der Sta­tus


Fol­low­ing closely in the foot­steps of Snapchat and In­sta­gram Sto­ries, your goto mes­sag­ing app What­sapp now has its own ex­pir­ing sto­ries un­der ‘Sta­tus’. Af­ter test­ing out the rather con­tro­ver­sial fea­ture back in Novem­ber, sto­ries were made avail­able to users world­wide by the end of Fe­bru­ary, caus­ing a gen­eral so­cial me­dia melt­down fea­tur­ing ap­prov­ing and dis­ap­prov­ing com­ments, jokes and end­less com­plaints. To view their con­tacts’ dis­ap­pear­ing sto­ries or share their own, users need to head to the re­vamped ‘Sta­tus’ tab. Just like Snapchat, users can cus­tom­ize their images with draw­ings and cap­tions be­fore send­ing them out to the con­tacts of their choice. And while the fea­ture was dubbed “an­other Face­book-owned Snapchat Sto­ries copy­cat” by lead­ing tech blog Techcrunch soon af­ter its launch, the blog re­ported that ‘Sta­tus’ could nev­er­the­less pave the way for a whole new world of ad­ver­tis­ing op­por­tu­ni­ties for What­sapp in the usual ads-in-be­tween-sta­tuses fash­ion, as pre­vi­ously seen with both Snapchat and In­sta­gram.

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