Bud Light Refreshes its Look
Bud Light went through its first major rebranding campaign in eight years, introducing a new identity, characterised by its striking historic trademark crest and bold typography, which according to brand experts is definitely a bold move and an improvement. Introduced in 1982, Bud Light quickly became the number one selling beer in the United States. The new look, created by design agency Jones Knowles Ritchie, debuted via ads during the Super Bowl 50 and is set to entirely roll out in Spring. This redesign will include a reimagined Bud Light logo and contemporised primary and secondary packaging, and is part of a larger brand evolution underway at Bud Light. The change is dramatic: a "wonderful balance of impact and subtleness," writes branding blog Brand New (underconsideration.com). By bringing back the brewer's historic trademark "AB" crest — not used on Bud Light packaging since 2001 — the design emphasises the attributes that established the brand as the country's most popular beer: premium ingredients, care in brewing, a crisp, clean finish and a smooth drinkability, reads the press statement. All in all, this a great brand update that may not please old customers but might very well attract some new.
The evolution of the Bud Light can