Following criticism by Chinese netizens for sexism, car brand Audi has apologised for an advertisement aired in China where a bride was compared to a used car for sale.
“The ad’s perception that has been created for many people does not correspond to the values of our company in any way,” Audi said.
The 30-second spot shows the groom’s mother giving the bride an inspection on her physical appearance during a wedding ceremony. The mother grabs the bride’s nose, ears and lips before her shocked son pulls her off –while the mother backs up, she can’t help assessing the bride’s breasts which she embarrassingly covers.
A voice over says: “Important decisions must be made carefully… Only with an official certification can you relax.”