ArabAd - - AD TALK -

Fol­low­ing crit­i­cism by Chi­nese ne­ti­zens for sex­ism, car brand Audi has apol­o­gised for an ad­ver­tise­ment aired in China where a bride was com­pared to a used car for sale.

“The ad’s per­cep­tion that has been cre­ated for many peo­ple does not cor­re­spond to the val­ues of our com­pany in any way,” Audi said.

The 30-se­cond spot shows the groom’s mother giv­ing the bride an in­spec­tion on her phys­i­cal ap­pear­ance dur­ing a wed­ding cer­e­mony. The mother grabs the bride’s nose, ears and lips be­fore her shocked son pulls her off –while the mother backs up, she can’t help as­sess­ing the bride’s breasts which she em­bar­rass­ingly cov­ers.

A voice over says: “Im­por­tant de­ci­sions must be made care­fully… Only with an of­fi­cial cer­ti­fi­ca­tion can you re­lax.”

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