Jazeera Air­ways Re­veals New Iden­tity

ArabAd - - BRANDING -

> Kuwait's Jazeera Air­ways has re­vealed a new brand iden­tity that marks the car­rier's 13 year of op­er­a­tions in the Mid­dle East. The re­newed cor­po­rate logo and ad­vanced web­site up­grades, cre­ated by Flint Skallen stu­dio de­sign, re­flect the ad­vent of its var­i­ous up­com­ing launches to meet the di­ver­si­fied needs of its cus­tomers. The new logo vis­ually rep­re­sents an evo­lu­tion to an en­er­getic colour pal­ette that demon­strates the brand’s spirit of ad­ven­ture and bold­ness as it forges into the fu­ture. It rep­re­sents the car­rier name in bold colour­ful and is fur­ther em­bel­lished by re­gional geo­met­ric pat­terns, with ref­er­ence to the di­a­mond-shape that ex­presses the car­rier’s long stand­ing le­gacy as top car­rier from the Ara­bian penin­sula. The new-gen­er­a­tion web­site is sea­soned to present a fresh new look with top e-commerce fea­tures that will ac­com­mo­date a per­son­al­ized on­line ex­pe­ri­ence. Flint Skallen lead the whole con­cept, de­sign and pro­duc­tion process for the cor­po­rate de­sign. As for the cre­ative cam­paign, it was cre­ated by Vel­vet agency in Mu­nich.

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