2017 Cannes Li­ons: Win­ners in the un­o­rig­i­nal cat­e­gory

ArabAd - - CONTENTS - BY: JOE LA POMPE

Eleven cam­paigns awarded or short­listed this year at the Cannes Li­ons fes­ti­val of cre­ativ­ity were spot­ted by no other than the renowned copy­cat hunter Joe la Pompe, a celebrity in ad land feared by many. La Pompe delved into all Cannes Li­ons’ 2017 en­tries and iden­ti­fied the cam­paigns with most ob­vi­ous sim­i­lar­i­ties to other works and ideas pre­vi­ously done. In his opinion, these cam­paigns don’t de­serve to be recog­nised at such a pre­siti­gious award show .... What’s your say ? Copy­cats, lack of cre­ative cul­ture or un­for­tu­nate co­in­ci­dence? Be the judge !

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