Publi­crea tack­les a new kind of democ­racy

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Publi­crea has in­vited all cre­ative minds to par­take in an ad­ver­tis­ing con­test where they would share the re­spon­si­bil­ity of giv­ing a last chance of sal­va­tion to the Le­banese pop­u­la­tion by pro­mot­ing so­ciopo­lit­i­cal free­dom through a new kind of democ­racy: The Di­rect Digital Democ­racy (DDD) for a dif­fer­ent Le­banon.

Through the de­sign work, cre­atives must con­vince peo­ple not to de­spair of the sit­u­a­tion in Le­banon, be­cause the DDD is a re­al­is­tic so­lu­tion that al­lows the prac­tice of di­rect democ­racy on com­mu­nal level for cit­i­zens to sug­gest and dis­cuss projects, find so­lu­tions and de­cide by elec­tronic vot­ing how their lives should be in their cities and mu­nic­i­pal­i­ties.

They were asked to sub­mit an ef­fi­cient con­cept re­gard­less of the media used along with a vis­ual and a body copy for so­cial media, ex­press­ing ef­fi­ciently the con­cept.

This de­sign con­test is the se­cond edi­tion of Publi­crea ini­ti­ated by An­to­nine univer­sity in col­lab­o­ra­tion with CREAMAC (the Euro-meditere­nean Re­search Cen­ter in Arts and Com­mu­ni­ca­tion), The Syn­di­cate of Ad­ver­tis­ing Agen­cies (AAA) and the In­ter­na­tional Ad­ver­tis­ing As­so­ci­a­tion (IAA).

Cre­atives work­ing in var­i­ous agen­cies took part in this con­test. The jury com­prised of ad peo­ple awarded the best con­cept that tack­led the idea of Di­rect Digital Democ­racy and the im­per­a­tive of re­sort­ing to it.

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