My life in Ad­ver­tis­ing: Yara Nemr

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Yara Nemr is a se­nior media re­la­tions ex­ec­u­tive at RPR, the Pub­lic Re­la­tions arm of Rizk Group. In the fol­low­ing, Yara nar­rates how a typ­i­cal day in the life of a PR ex­ec­u­tive goes by and the typ­i­cal re­spon­si­bil­i­ties her job en­tails. I am a sleepy girl, so you can imag­ine what my morn­ings are like es­pe­cially when I have to wake up at 6:30 am! Hav­ing said that, and now that you know how cranky I am in the morn­ings, let me tell you a bit about my usual day in PR. I wake up at 6:30 am ev­ery week­day, do my morn­ing rou­tine, and leave the house at 7:30 am. I spend at least 1 hour on the road to reach the of­fice (I’m not nag­ging). I get there, check my emails, re­ply to a few, and then my day of­fi­cially starts at around 9:30 am. Be­tween re­ply­ing to emails, pre­par­ing re­ports, and check­ing the media por­tals for news about our clients and their com­peti­tors, it is al­ready around 12 pm. Be­ing a se­nior media re­la­tions ex­ec­u­tive, part of my job is main­tain­ing good re­la­tion­ships with the media. In fact, my pri­mary du­ties are to pro­tect and pro­motes the im­age of our clients in a proper, co­or­di­nated, and con­sis­tent man­ner while cul­ti­vat­ing and en­hanc­ing col­lab­o­ra­tive work­ing re­la­tion­ships within the press and pub­lic­ity com­mu­nity. And what I love most about PR is the peo­ple I get to meet along the way. While some merely re­main col­leagues, oth­ers be­come friends and fam­ily. So, part of my daily rou­tine is call­ing the media to chit chat and gos­sip a bit. Af­ter all, I am a PR per­son so you can guess how much I love to talk. I am not go­ing to elab­o­rate much about my lunch break since I usu­ally have lunch at my of­fice. You see, I am a smoker so I would rather save that time for my cig­a­rettes break. Af­ter hav­ing re­fu­eled en­ergy, I go back to call­ing media peo­ple, only this time it is to de­ter­mine the ex­act pub­lic­ity-re­lated goals we can achieve, from press re­lease cov­er­age, and/or se­cur­ing in­ter­views; also to fol­low up on event at­ten­dance. It is now al­most 4 pm, and I usu­ally have meet­ings sched­uled at that time of the day. I try as much as I can to sched­ule all my meet­ings in the af­ter­noon so that I have time to fin­ish my work at the of­fice. If I don’t have a meet­ing, then I def­i­nitely have an event that we spent the pre­vi­ous month or so plan­ning for. The day of the event is usu­ally pretty hec­tic at the of­fice, but we make sure to sched­ule 1 hour prior to the event to fix­ing our hair and makeup. Work­ing at a com­pany whose em­ploy­ees are mostly girls (we are keen on sup­port­ing the fe­male quota in Le­banon), you can imag­ine what the of­fice would look like on the day of the event. Now the day is over, and I am back to my favourite spot on earth: my bed! Good night.

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