ACT in Cannes around so­cial good cam­paigns

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Since 2001, ACT Re­spon­si­ble has made its mis­sion to in­spire, pro­mote and fed­er­ate com­mu­ni­ca­tion on so­cial and en­vi­ron­men­tal re­spon­si­bil­ity. The or­ga­ni­za­tion has been gath­er­ing and dis­sem­i­nat­ing the best good causes cam­paigns, con­vinced of their fun­da­men­tal power in rais­ing aware­ness and educating cit­i­zens to build a bet­ter and more sus­tain­able so­ci­ety.

The ACT Re­spon­si­ble Cannes Trib­utes is a recog­ni­tion given through pub­lic votes to out­stand­ing works for good causes. These are not awards in the lit­eral sense: they have not been se­lected by a jury, but have been sin­gled out by the gen­eral pub­lic. These tro­phies and cer­tifi­cates act as sym­bolic trib­utes to the agen­cies that have given their ta­lent and cre­ativ­ity to make our world a bet­ter place.

Cre­ativ­ity al­lows im­por­tant mes­sages to be de­liv­ered in a more pow­er­ful, ef­fi­cient, way and this ex­hi­bi­tion not only brings cov­er­age to the causes en­dorsed, but also raises aware­ness out­side the ad­ver­tis­ing com­mu­nity.

This year, cer­tain themes stood out from oth­ers. Ed­u­ca­tion, such as road safety or rais­ing aware­ness about dis­eases, clearly caught the at­ten­tion of ad­ver­tis­ers. Also present were many cam­paigns about equal­ity, tol­er­ance, hu­man rights and the en­vi­ron­ment; but if this year’s ex­hi­bi­tion was to be de­scribed in one word, it would be ‘sol­i­dar­ity’.

Over 6.556 votes were cast this year. Vot­ing took place at the Cannes Li­ons Ex­hi­bi­tion (1 vote = 10 points) as well as on­line (1 vote = 1 point). It was di­vided into four themes: Ed­u­ca­tion, Planet, Hu­man Rights and Sol­i­dar­ity. The pub­lic vote pro­motes the fa­vorite cam­paigns and helps in­crease their vis­i­bil­ity.

Out of the 1,180 cam­paigns iden­ti­fied since June 2016 in the ACT Re­spon­si­ble data­base, 380 were short­listed to be part of the ex­hi­bi­tion and 93 cam­paigns were show­cased in the ex­hi­bi­tion. 72 agen­cies spread­ing across 32 coun­tries were be­hind the work ex­hib­ited.

The 12 Trib­utes (three per theme) are as fol­low:

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