Salut­ing the Le­banese Army

ArabAd - - CONTENTS -

Again and like each year, Au­gust 1 is an op­por­tu­nity to re­new feel­ing of com­mu­nity, sol­i­dar­ity and patriotism. Ad agen­cies and brands have in­deed rolled out ad­ver­tis­ing mes­sages to re­new their ap­pre­ci­a­tion and sup­port to the Le­banese Army on Army Day. Like each year too, most of the mes­sages com­prises a sofa, a chair, a bed­spread, a car, a mobile de­vice, a make up kit, a beach para­sol, a bot­tle of wa­ter and the list goes on, all dressed in cam­ou­flage prints of­ten through dis­taste­ful pun­ning to pro­mote and greet the Le­banese Army. Yet other mes­sages man­age to be way more cre­ative. Here’s a snap­shot of some of the best, the good and the ugly.

Dunkin Donuts

Joe Fish

Noise

Mil­lionk

Clé­men­tine

Ri­fai

Spirit

Feer Mcqueen

Cas­ta­nia

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