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Poke­mon Go, the aug­mented re­al­ity project from Nin­tendo and Niantic has cel­e­brated its first birth­day. Through the game’s im­mer­sive and com­pelling ex­pe­ri­ence that is true to the se­ries’ root, it quickly be­came an in­ter­na­tional craze that is still liv­ing up to its hype. The mobile app has gen­er­ated over $1.2bn in rev­enue glob­ally since its launch last July, and notched 752m down­loads.

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