Agency to Scale the Power of the Spark Propo­si­tion World­wide

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Me­di­avest | Spark, the full-ser­vice media agency un­der Publi­cis Media, has re­branded as Spark Foundry. This move is said to un­der­score the com­pany’s on­go­ing com­mit­ment to evo­lu­tion, and re­flects the agency’s of­fer­ings that ex­tend well be­yond the pa­ram­e­ters of media and in­vest­ment to in­clude an­a­lyt­ics, tech­nol­ogy and in­no­va­tion, in­sights, con­tent, commerce and more.

Clients of the MENA branch in­cluse Vir­gin Mobile, MAF, Emi­rates NBD, Tif­fany & Co., Adi­das, Yas Ma­rina Cir­cuit, Café Na­j­jar, Juhayna.

Com­ment­ing on the re­brand an­nounce­ment, Spark Foundry Mid­dle East CEO Alain Bra­ham­cha, said: “Our Spark Foundry po­si­tion­ing of be­ing dif­fer­ent by de­sign is ex­cit­ing and dis­tinct. […] Our am­bi­tion is to de­velop the best ta­lent and un­lock growth for our clients by an­swer­ing to their con­sumers and not be­ing re­stricted by fixed frame­works or ap­proaches,” said

Spark Foundry aims to ag­gres­sively roll out its win­ning propo­si­tion to its 3,500 em­ploy­ees across the world, while am­pli­fy­ing its best-in-class ca­pa­bil­i­ties for clients.

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