An ‘Ab­so­lut Rain­bow’ is what the world needs

ArabAd - - AD SPOT -

Through the years, Ab­so­lut has ac­ti­vated a wide range of LGBT ini­tia­tives, in­clud­ing the first spir­its bot­tle ever to wear the rain­bow flag, which rep­re­sents the di­verse voices of the LGBTQ com­mu­nity com­ing to­gether, cel­e­brat­ing dif­fer­ence in unity. The bot­tle was made in col­lab­o­ra­tion with Gilbert Baker, the de­signer be­hind the orig­i­nal flag.

Now that the rain­bow flag is about to turn 40, Ab­so­lut wanted to give the rain­bow a per­ma­nent place in its port­fo­lio. The new lim­ited edi­tion bot­tle-ab­so­lut Rain­bow Edi­tion-- saw brush strokes added and screen-printed on the glass, cre­at­ing a strong con­nec­tion to the cre­ative artists that have been in­spired by the Ab­so­lut bot­tle in the past. “Tak­ing pride in di­ver­sity, is what the world needs, now more than ever,” wrote the brand on its web­site.

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