Adi­das and Fe­male Artists Cre­ate Sneak­ers for a Good Cause

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Adi­das is show­ing its love and sup­port for the ladies by hav­ing a group of fe­male artists cre­ate a se­ries of custom shoes. In col­lab­o­ra­tion with media site Re­fin­ery29, the artists have cre­ated 50 custom kicks rep­re­sent­ing all 50 US states.

Dubbed the BOOST the Na­tion project, the col­lab­o­ra­tion brings to­gether the work of cel­e­brated fe­male artists. Each artists was tasked with in­ter­pret­ing the land­marks, cul­ture and land­scape of a set of states and reimag­in­ing it on the triple white adi­das Boost X sneaker. The sneak­ers were auc­tioned off with 100% of the pro­ceeds go­ing to­wards Women Win, an or­gan­i­sa­tion that em­pow­ers girls to build lead­er­ship skills and strive for gen­der equal­ity through sport.

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