France 2 Refreshes its Image
> Despite growing audience share, France 2 was perceived as "out-of-touch" with its audience. Red Bee, a creative agency based in London, was tasked to create a new brand idea that reflects France 2 in a modern and progressive way. The solution the agency came up with was simple, but powerful. In order for people to recognise the power of the human touch, from a reassuring hand on the shoulder to a loving embrace, they street-cast real people in real relationships to stay true to the idea of real and authentic connections. A touch-sensitive logo manifests differently on the screen depending on who touches it. It also acts as a brand mechanic that connects France 2 with its programming and talent.