Al­ways Hit Re­fresh


What gets you up in the morn­ing?

I am on a mis­sion to ed­u­cate as many of our cre­ative as pos­si­ble.

What do you en­joy most about your job?

Win­ning a pitch.

Who do you ul­ti­mately want to be­come?

Some­one who al­ways does and says the right thing.

What is your great­est ex­trav­a­gance?

My chil­dren.

What’s your motto in life?

Hit re­fresh.

What keeps you in the game?


What keeps you up at night?

Noth­ing. I sleep real well.

What would be your worst night­mare?

To have spent my ca­reer pro­duc­ing scam ads.

What in­spires you most?

Win­ning awards for real clients and real briefs.

What mu­sic have you been lis­ten­ing to lately?

The Chainsmok­ers

What is the gad­get you can­not live with­out?

TV re­mote.

What screen­saver can we find on your phone?

My wife Laura’s photo.

What qual­ity do you most look up to in a woman?

Sim­plic­ity of thought.

What qual­ity do you most look up to in a friend?


Where can we find you on a Fri­day night?

With my fam­ily.

If you could live for one day the life of an­other per­son, who would it be?

Phil Knight of Nike.

If you could have din­ner with some­one, liv­ing or dead, who would it be and what ques­tion would you ask him/her?

The Wright brothers.

What do you con­sider to be the great­est head­line of all time?

“Your coun­try needs you.”

If you were to be rein­car­nated, what would you like to come back as?

A golden Ea­gle.

If you were to change pro­fes­sion, what would you choose to do?

A footballer.

What busi­ness tip would you give the new­bies?

Clients make you.

What is your idea of per­fect hap­pi­ness?

Go­ing on stage at Cannes or D&AD.

If you could choose one su­per­hero power, what would it be?


What would you do if you won the lot­tery?

Buy a big boat.

What is the one word you catch your­self say­ing too of­ten?


What would you like to be do­ing five years from now?

Telling young cre­ative how it’s done.

If you could be any­where in the world right now, where would you be?

New York.

What’s the last book you read or movie you saw? (opinion)

Of Mice and Men. I of­ten think that cre­atives are dis­placed mi­grants.

What is the one thing you wish you have de­signed?

The iphone

Who would you like to sit next to on a seven-hour flight?


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