Spark Foundry Ap­points MD of Global Busi­ness

ArabAd - - PEOPLE -

Spark Foundry has ap­pointed John An­to­ni­ades as Man­ag­ing Di­rec­tor for Global Busi­ness. In his new role, which is ef­fec­tive im­me­di­ately, An­to­ni­ades will be tasked with driv­ing global growth for the newly re­branded agency, out­side of the US.

An­to­ni­ades will also be re­spon­si­ble for man­ag­ing key global client re­la­tion­ships that are run from out­side of the US in­clud­ing Bel, UBS, Brown-for­man and King and will work closely with the global ex­ec­u­tive team to en­sure Spark Foundry’s new brand po­si­tion­ing is im­ple­mented across all in­ter­na­tional mar­kets.

A vet­eran of Publi­cis Groupe for more than 20 years, An­to­ni­ades has been fun­da­men­tal in lead­ing Publi­cis Media’s suc­cess­ful new busi­ness drive across the re­gion, run­ning the pitches for clients in­clud­ing Visa, Fiat Chrysler and Merck.

Prior to this, An­to­ni­ades led the op­er­a­tions for Star­com Me­di­avest Group across MENA. As CEO for the re­gion, he was in­stru­men­tal in driv­ing ma­jor trans­for­ma­tion across the agency.

An­to­ni­ades will re­port into Chris Boothe, US CEO for Spark Foundry and will sit on the global Spark Foundry Ex­ec­u­tive Com­mit­tee.

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