Ipsos MENA appoints new CEO of Iis-operations
Research company Ipsos has appointed Joseph El Habre as the new CEO of Ipsos Interactive Services (IIS) & Operations in MENA. The role of Iis-operations at Ipsos is to prospect and implement innovative and interactive data collection methods for online and offline researching. The goal is to create information that is useful to making smarter, more effective decisions. Ipsos does this using a variety of techniques, one of them being through an IIS Online Access Panel. The IIS panel has grown to around 4.8 million members from across the globe and around 500,000 in the MENA spread over eight countries (UAE, Lebanon, KSA, Egypt, Qatar, Morocco, Jordan and Kuwait). The panel provides access to people in real time on their mobile devices using the latest in mobile technologies. Joseph El Habre’s new role as CEO of Iis-operations includes ensuring the running surveys using optimal and various range of techniques at high quality levels to be able to derive the most accurate and secure results. He will also oversee the expansion of the Observer department and the IIS Online panel in the region.