Publi­cis Media Bol­sters E-commerce and In­no­va­tion Ca­pa­bil­i­ties

ArabAd - - PEOPLE -

Publi­cis Media ap­pointed Ali Nehme to the newly cre­ated role of Pres­i­dent of In­no­va­tion and Commerce, EMEA. The pro­mo­tion fol­lows a pe­riod of sig­nif­i­cant growth across the re­gion and con­tin­ued trans­for­ma­tion. Nehme has worked within Publi­cis Groupe since 2008 when he started at Star­com Me­di­avest Group.

Af­ter the Publi­cis Media trans­for­ma­tion in 2016, Nehme was pro­moted to Chief Strat­egy Of­fi­cer for Publi­cis Media in the Mid­dle East. In his new role, Nehme will be tasked with driv­ing an in­no­va­tion agenda, fo­cus­ing pri­mar­ily on strength­en­ing and build­ing an e-commerce strat­egy and roadmap to en­sure scaled so­lu­tions across all EMEA mar­kets.

Nehme will tran­si­tion into his new role with full ef­fect in Septem­ber 2017.

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