Fin­ger­prints Cre­ative Im­pres­sion

ArabAd - - CONTENTS - BY: JOE LA POMPE

No two fin­ger­prints are alike, yet the fin­ger­print is a ven­er­a­ble re­cur­ring mo­tif in graphic de­sign and ad­ver­tis­ing. Richly sym­bolic, sug­gest­ing a range of no­tions from in­di­vid­u­al­ity to crim­i­nal­ity, the fin­ger­print can be eas­ily trans­formed from a lit­eral ob­ject to a metaphor­i­cal one; it is the per­fect el­e­ment for achiev­ing graphic puns and is al­ways eye-catch­ing. In the fol­low­ing com­pi­la­tion of ad­ver­tis­ing cam­paigns, it is em­ployed as a con­cep­tual graphic sign rep­re­sent­ing a broad range of mes­sages. See how this ran­dom com­po­si­tion of con­toured lines, ap­plied on 10 dis­tin­guished cam­paigns, has been flexed into man­i­fold cre­ative in­ter­pre­ta­tions and no where in th­ese cam­paigns, the ex­e­cu­tion and con­cept are close to be­ing a copy­cat. Talk about the power of cre­ativ­ity!

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