FISH­ER­MAN’S FRIEND

ArabAd - - DESIGN -

The pur­pose of this project is to in­tro­duce the brand as a strong, fresh and nat­u­ral-flavoured candy made for the dy­namic, health-ori­ented gen­er­a­tion by high­light­ing the im­por­tance of fresh air and out­door ac­tiv­i­ties in Le­banon.

Since pol­lu­tion is a ma­jor con­cern in Le­banon and the brand has long been re­garded as a med­i­cal prod­uct, mainly sold in phar­ma­cies, the ob­jec­tive was to re­di­rect the brand’s image to cor­re­spond with cur­rent life­style of to­day’s youth, look­ing for out­door ex­cite­ment, healthy liv­ing and na­ture-ori­ented ac­tiv­i­ties, hence the head­lines: “Fresh Air is Rare” and “Dare to Breathe”.

HADI SAMAHA BA GRAPHIC DE­SIGN - AUST

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.