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NO­TABLE FACE­BOOK AC­TI­VA­TIONS: FROM THE RIGHT TO FREE ED­U­CA­TION TO THE FIGHT AGAINST SEX­UAL HA­RASS­MENT

ArabAd - - SOCIAL SPHERE -

Unicef’s #Ab­ta­lal­madrasa Cam­paign: Paving the way for Child Ed­u­ca­tion

UNICEF and the Le­banese Min­istry of Ed­u­ca­tion launched a special back-to-school cam­paign to spread aware­ness on the avail­abil­ity of free ed­u­ca­tion at all public schools in Le­banon and en­cour­age par­ents to send their kids to school, no mat­ter their fi­nan­cial sit­u­a­tion. The cam­paign video out­lines a so­cial ex­per­i­ment car­ried out in Ein El Mreis­seh, by which a small class­room was in­stalled on the cor­niche with red but­tons built into each of the desks. The screen fac­ing th­ese desks was play­ing a video show­ing a kid named Karim getting ready for school but the video would pause ev­ery few sec­onds to dis­play a mes­sage ask­ing more peo­ple to take a seat for the video to re­sume. This way, Karim was able to get to school grad­u­ally as peo­ple started to fill up the seats, ul­ti­mately reach­ing his class by the end of the video.

#Mesh_b­a­sita: Le­banese Peo­ple Unite Against Sex­ual Ha­rass­ment

The KIP (Knowl­edge Is Power) Project on Gen­der and Sex­u­al­ity at AUB’S Olayan School of Busi­ness launched a na­tional cam­paign dubbed in part­ner­ship with Of­fice of the Min­is­ter of State for Women’s Af­fairs to raise aware­ness about sex­ual ha­rass­ment in Le­banon. Dubbed “Mesh Ba­sita” (as in “not okay”), the cam­paign’s pri­mary aim was to mo­bi­lize the public to­wards ac­knowl­edg­ing the many forms of ha­rass­ment as se­ri­ous vi­o­la­tions and push­ing for leg­isla­tive re­form. In an ef­fort to pro­vide a range of mes­sages around this is­sue, or­ga­niz­ers en­cour­aged mem­bers of the public to share their stories and opin­ions on the topic un­der the hash­tag #mesh_b­a­sita across all so­cial me­dia plat­forms. The cam­paign and cor­re­spond­ing hash­tag gained rapid trac­tion among Le­banese so­cial me­dia users as peo­ple from all ages and back­grounds, in­clud­ing many blog­gers and online in­flu­encers, be­gan to share pic­tures, videos and text posts sup­port­ing the cam­paign. Wide­spread and well-ex­e­cuted, the online ac­ti­va­tion was an in­con­testable so­cial me­dia high­light that marked the online com­mu­nity dur­ing the month of Au­gust and could very well serve as a pro­to­type for other aware­ness cam­paigns of the sort in the fu­ture.

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