Cre­ative Cul­ture

ArabAd - - CONTENTS - BY: JOE LA POMPE

Joe La Pompe: V for vic­tory and C for cre­ativ­ity

Some­times a ges­ture can tran­scend lan­guage and hold a more uni­ver­sal form of com­mu­ni­ca­tion con­vey­ing a mes­sage that is more sat­is­fac­to­rily than words. One of such ges­ture, is the the V hand shape, to rep­re­sent a "V for Vic­tory." Although the story of the V sym­bol spans cul­tures, time zones and decades, the ges­ture was co-opted by the peace move­ment and given a mean­ing makeover and a much broader recog­ni­tion. The two-fin­ger sa­lute or vic­tory sign is now com­monly known as a peace sign. In these 10 distin­guished cam­paigns se­lected by Joe la Pompe, the sign is used as a main graphic el­e­ment to con­vey spe­cific mar­ket­ing mes­sages. Yet, nowhere the ex­e­cu­tion and con­cept are close to be­ing a copy­cat. Talk about the power of cre­ativ­ity!

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