On agen­cies’ tra­di­tional struc­ture

We take pride in be­ing the first agency in Le­banon to have gone with the hy­brid cul­ture

ArabAd - - COVER STORY -

The days of the clas­sic ad-agency busi­ness are long gone for us. Ever since our be­gin­ning in 2011, we’ve had a pro­gres­sive out­look on the way we do things. It wasn’t long be­fore the clas­sic ad-agency cul­ture was kicked to the curb at Feer Mcqueen, and re­placed with a more hy­brid ap­proach, which we still fol­low to­day. The cre­ative mind be­hind FMQ helped start that tidal wave with his am­bi­tious and go-get­ting per­son­al­ity, which is also em­bod­ied in the com­pany’s essence.

We take pride in be­ing the first agency in Le­banon to have gone with the hy­brid cul­ture. We saw the big­ger pic­ture and took a leap of faith, be­com­ing pi­o­neers of this ap­proach in the lo­cal mar­ket. Af­ter our ex­po­sure to in­ter­na­tional mar­kets im­ple­ment­ing dif­fer­ent cre­atives modes and busi­ness struc­tures, we cherry-picked our way to the struc­ture we go by to­day.

To­day, we are al­ways on the look­out for new ap­proaches and in­no­va­tive out­looks in or­der to keep push­ing the agenda of rev­o­lu­tion­iz­ing the agency cul­ture in Le­banon. An­tic­i­pat­ing any chal­lenges that may come our way is what keeps us afloat and keeps us ex­cited to cre­ate fresh bor­ders to cross.

Re­becca Mourani As­so­ciate Cre­ative Di­rec­tor Feer Mcqueen

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.