Aishti By The Sea Cam­paign by Sag­meis­ter & Walsh

ArabAd - - CREATIVITY - Re­becca Mourani As­so­ciate Cre­ative Di­rec­tor Feer Mcqueen

This ad cam­paign is some­thing that just pops out. It’s not a typ­i­cal for­mat in the lo­cal mar­ket. Us­ing very dar­ing vi­su­als and a deeply con­cep­tual idea, with no copy, Sag­meis­ter & Walsh were able to de­ter­mine Aishti’s po­si­tion­ing in the mar­ket and set it at an even higher level in peo­ple’s minds.

Their ap­proach to advertisement and art di­rec­tion is one of a kind; but the in­spir­ing part is that they were able to suc­cess­fully sway the Le­banese au­di­ence into ac­cept­ing such an openly dif­fer­ent style of advertisement. They def­i­nitely raised the bar high for sale cam­paigns across the coun­try.

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