Ghida Younes

ArabAd - - CREATIVITY -

Ex­ec­u­tive Cre­ative Di­rec­tor Grey Beirut

I haven’t been wit­ness­ing any ad­ver­tis­ing cam­paign that I be­lieve is break­through in Le­banon this year, ex­cept for cam­paigns cre­ated for so­cial causes such as the one for ABAAD NGO, the #un­dress522 cam­paign, which had man­aged to change the law that used to ex­on­er­ate a rapist if he mar­ries his vic­tim. And that I be­lieve is a suc­cess cri­te­ria for a cam­paign.

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