BBAC 60 Years Cam­paign by Feer Mcqueen

ArabAd - - CREATIVITY -

For BBAC’S 60 Year an­niver­sary cam­paign, we went for a 3D vis­ual-based con­cept, op­pos­ing tra­di­tional advertisement, fo­cus­ing on art­work and a con­cep­tual ap­proach. It made a great im­pact, and we be­lieve this is why. Cov­er­ing a wide scope of plat­forms, the ad cam­paign fea­tured sev­eral dif­fer­ent sce­nar­ios il­lus­trated vis­ually and show­cas­ing daily en­coun­ters of cit­i­zens in our ur­ban city. The num­ber ‘60’ was in­cor­po­rated into ev­ery vis­ual, just about cam­ou­flaged, and in­te­grated into each con­cept and mood.

The re­sult was a seam­lessly put to­gether cam­paign, which was met with suc­cess and much en­gage­ment by both our client and view­ers.

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