The World has gone Nuts/al Ri­fai by Republique

ArabAd - - CREATIVITY - Fadi Mroue Man­ag­ing Di­rec­tor Republique

I chose this work be­cause it put a lo­cal brand on the global map with press cov­er­age com­ing from all four cor­ners of the globe. It’s a sub­tle play on me­dia place­ment and tim­ing with very few words but just enough to get the im­pact needed. Fi­nally, it is still very rel­e­vant to­day and prob­a­bly will be as long as we have Don­ald Trump as pres­i­dent.

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