“Farah Platinum Account” campaign by Purple
For this campaign, we decided to go popular and create a buzz for this new account dubbed “bouquet of services” by IBL. So we took the word ‘bouquet’ literally as the bride usually carries one, and we made her go to IBL Bank to find the best missing “bouquet of services” to complete her wedding and her “farha”!
The TVC was set in a tone of voice close to the target audience unlike the usual classy corporate TV campaigns IBL Bank is renowned for. We also got even closer to the people by complementing the TVC with a road show organized in major malls where the anchors threw a real bouquet at the gathering crowd, and the lucky winner who caught it won amazing prizes.
It was a successful campaign that generated many new “Farah Account” openings as satisfied brides and grooms finally found the perfect bouquet at IBL Bank