“Farah Plat­inum Ac­count” cam­paign by Pur­ple

ArabAd - - CREATIVITY - Ghada Che­haibar Founder/cre­ative Di­rec­tor Pur­ple Ad­ver­tis­ing

For this cam­paign, we de­cided to go pop­u­lar and cre­ate a buzz for this new ac­count dubbed “bou­quet of ser­vices” by IBL. So we took the word ‘bou­quet’ lit­er­ally as the bride usu­ally car­ries one, and we made her go to IBL Bank to find the best miss­ing “bou­quet of ser­vices” to com­plete her wed­ding and her “farha”!

The TVC was set in a tone of voice close to the tar­get au­di­ence un­like the usual classy cor­po­rate TV cam­paigns IBL Bank is renowned for. We also got even closer to the peo­ple by com­ple­ment­ing the TVC with a road show or­ga­nized in ma­jor malls where the an­chors threw a real bou­quet at the gath­er­ing crowd, and the lucky win­ner who caught it won amaz­ing prizes.

It was a suc­cess­ful cam­paign that gen­er­ated many new “Farah Ac­count” open­ings as sat­is­fied brides and grooms fi­nally found the per­fect bou­quet at IBL Bank

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