IN­STA­GRAM

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IN­STA­GRAM AC­COUNT OF THE MONTH Street-style Pho­tog­ra­phers Unite Un­der #Nofreep­ho­tos

In other news than Fash­ion Week, the com­pelling hash­tag #Nofreep­ho­tos has been re­cently pop­ping up un­der some of the fash­ion in­dus­try’s widely renowned street-style pho­tog­ra­phers in ref­er­ence to in­flu­encers’ use of their copy­righted images across their so­cial me­dia ac­counts (In­sta­gram in par­tic­u­lar) as part of ful­fill­ing their mar­ket­ing obli­ga­tions to brands and re­tail­ers. Ac­cord­ing to lead­ing fash­ion law and busi­ness anal­y­sis plat­form The Fash­ion Law, the pho­tog­ra­phers’ ac­tion is not par­tic­u­larly aimed at in­flu­encers but rather seeks to shed light on brands’ lack of fund­ing for in­flu­encers’ us­age of street style pho­tog­ra­phers' images as part of their en­dorse­ment deals, which is al­legedly caus­ing many of these pho­tog­ra­phers and their sub­jects to work for free.

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