UM MENA Ap­points New Re­gional Man­ag­ing Di­rec­tor

ArabAd - - PEOPLE -

Mid­dle East Com­mu­ni­ca­tions Net­work (MCN) an­nounced the ap­point­ment of

Joe Ni­co­las as MENA Re­gional Man­ag­ing Di­rec­tor of its me­dia agency UM. Joe Ni­co­las has been with UM for over eight years, and has played an in­te­gral part in the agency’s growth and suc­cess. As the Re­gional Head of Prod­uct for UM MENA, he has in­deed been the driv­ing force be­hind the suc­cess­ful roll out and in­te­gra­tion of UM’S prod­uct of­fer­ings of so­cial, dig­i­tal, branded con­tent, tech­nol­ogy and cre­ative so­lu­tions for clients across the re­gion. In ad­di­tion to over­see­ing the Le­vant of­fices, he also – along with his team – has been a change agent and leader in trans­form­ing UM Egypt in times of eco­nomic in­sta­bil­i­ties. He is cred­ited for hav­ing suc­cess­fully re­vamped the of­fice turn­ing it into a healthy op­er­a­tion, build­ing a mo­ti­vated team and im­proved ca­pa­bil­i­ties with higher client sat­is­fac­tion. As the Busi­ness Lead on key global and re­gional ac­counts, and with his un­der­stand­ing of the re­gion’s dy­nam­ics, he plays a cru­cial role in client re­la­tions and busi­ness de­vel­op­ment, for which he has an out­stand­ing track record.

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