Sami Saab: I’m en­joy­ing cre­at­ing again Phenom­e­nal con­cepts in po­lit­i­cal ad­ver­tis­ing

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PHENOMENA’S IN­VOLVE­MENT IN PO­LIT­I­CAL AD­VER­TIS­ING

Nine years ago, I cre­ated the most beau­ti­ful po­lit­i­cal cam­paign for the op­po­si­tion in Le­banon invit­ing ev­ery­one for CHANGE.

Since 2009, noth­ing has changed, that’s why in the elec­tions of 2018 I will keep cre­at­ing phenom­e­nal con­cepts and ideas, hop­ing for the best and through po­lit­i­cal com­mu­ni­ca­tion, invit­ing all Lebanese to catch the last chance for change.

Aim­ing for a new Le­banon, I’m try­ing hard to be like al­ways the talk of the town and cre­ate, with a lot of chal­lenges, re­spon­si­bil­ity and ma­tu­rity, the most con­tro­ver­sial cam­paigns dur­ing the elec­tions of 2018.

ON THE CUR­RENT PO­LIT­I­CAL AD­VER­TIS­ING SCENERY

Most of com­peti­tors’ cam­paigns are ba­sic, be­cause in my opin­ion there have noth­ing to say. They don’t have a solid con­tent be­cause they can’t claim or say any­thing, We don’t even no­tice them. They are not at­trac­tive nor con­vinc­ing and they are far from be­ing cre­ative.

We as Phenomena are work­ing to in­tro­duce a dif­fer­ent level in po­lit­i­cal com­mu­ni­ca­tion in gen­eral. We are pre­sent­ing a dif­fer­ent spirit, a new style, through out-of-the-box ideas for each case and for each re­gion. We are bring­ing cre­ativ­ity into pol­i­tics.

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