Copycat

ArabAd - - CONTENTS -

Given its clear con­nec­tion with Is­lam in the minds of most peo­ple, the cres­cent is prob­a­bly the most com­mon sym­bol used in Ra­madan ads and mar­ket­ing to­day.there­fore try­ing to in­ject cre­ative twists in ads for this spe­cial month is no mean feast, since all the good ideas have al­ready been taken,. The ma­jor chal­lenge is to avoid cliché and most im­por­tantly not to copy a déjà -vu con­cept. Take this ex­am­ple for in­stance and judge for your­self!

Ti­nol Paint by Blue­train Beirut, 2018

Nivea night cream by Fu­sion Me­dia Group, 2000

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