> Ca­reem,

ArabAd - - AD TALK -

the app-based car ser­vice, ap­points TBWA/ RAAD as their global agency of record to lead brand ad­ver­tis­ing strat­egy and cre­ative cam­paigns. Launched in Dubai 2012, Ca­reem has grown to have op­er­a­tions in more than 100 ci­ties across 14 coun­tries and has 800,000 cap­tains on its plat­form serv­ing more than 24 mil­lion cus­tomers.

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