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Ip­sos has ap­pointed Luc Du­rand, as the new Man­ag­ing Di­rec­tor for Ip­sos Morocco and Al­ge­ria. Du­rand will be based in Casablanca and will over­see the op­er­a­tions and growth in both coun­tries. Du­rand, whose lengthy pro­fes­sional ex­pe­ri­ence spans over 25 years, joined Ip­sos in 2011, in Mon­treal, Canada, as Pres­i­dent. In his role, he was re­spon­si­ble for the op­er­a­tions of the of­fice, client re­la­tions and strat­egy im­ple­men­ta­tion. He led on the de­vel­op­ment of projects for key lo­cal and in­ter­na­tional com­pa­nies across Canada. Prior to join­ing Ip­sos in Mon­treal, Du­rand as­sumed var­i­ous ex­ec­u­tive po­si­tions in global or­ga­ni­za­tions, in­clud­ing re­search com­pa­nies and ad­ver­tis­ing agen­cies. In his cur­rent role as Man­ag­ing Di­rec­tor of Ip­sos in Morocco and Al­ge­ria, Du­rand will chan­nel his ex­per­tise in strate­gic mar­ket­ing to aid clients in en­hanc­ing their busi­nesses and fur­ther en­gage tar­get mar­kets. He will be re­port­ing to Edouard Monin, CEO of Ip­sos MENA.

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