Plas­tic Ocean

ArabAd - - AD WORKS -

Ev­ery year more than one mil­lion ma­rine an­i­mals die from plas­tic de­bris. This aware­ness cam­paign, ti­tled ‘Plas­tic Ocean’ was trig­gered by the en­vi­ron­men­tal non­profit or­ga­ni­za­tions Sea Shep­herd to fight plas­tic pol­lu­tion.

Cap­tain Alex Cor­nelis­sen, Sea Shep­herd Global CEO said: “Plas­tics are in­vad­ing the oceans on an un­prece­dented scale. Like an in­va­sive species, it is wip­ing out ocean wildlife and tak­ing over its habi­tat. Hu­mans are to blame for the in­tro­duc­tion of this most lethal sub­stance and if we don’t stop its progress, soon the oceans will con­tain more plas­tic by sheer weight than all an­i­mal life com­bined. But we can turn the tides, we can stop this in­va­sion. What we have caused, we now have to fix.” Cre­ated by Fred and Farid agency in New York this pow­er­ful graphic ad­ver­tis­ing cam­paign in­vites us to “Re­cy­cle, reuse and re­duce.”

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.