A Free Press is Es­sen­tial

ArabAd - - AD WORKS -

It is kind of ex­tra­or­di­nary to see an ad on CNN telling peo­ple to watch MSNBC and vice versa, but a free so­ci­ety de­pends on an ed­u­cated pub­lic. To­day more than ever, the free press is es­sen­tial. Here is an ad that ran on World Press Free­dom Day (May 3) with cus­tom ver­sions run­ning in 36 me­dia out­lets, to en­cour­age peo­ple to check out a wide va­ri­ety of trusted news out­lets, not just one. “Read More. Lis­ten More. Un­der­stand More. It all starts with a free press,” reads the fi­nal line. This ad, ini­ti­ated by UN­ESCO to honor 25 years of World Press Free­dom Day, was cre­ated by Droga5 agency.

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