Pikasso Supports Global Campaign to Raise Awareness of Species at Risk
Beginning on Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark have been featured for a week on billboards in 22 countries, six continents and 30 out-of-home operators.
Pikasso is supporting National Geographic’s global OOH campaign by donating ad space on 184 roadside Digital Billboards, Large Format Digital Screens as well as LCD Screens in Malls in Lebanon, Jordan and Algeria. The outdoor company has made it its mission to support advertising for social good. And this time again, Pikasso is proud to join forces with National Geographic Society to raise awareness about populations of species in decline. “We are aiming to inspire audiences around these three countries to learn how they can join this great cause,” said Hughette Nassar, Regional Commercial Director of Pikasso.
The campaign has featured 10 species, all of which are listed on the International Union for Conservation of Nature (IUCN) Red List as vulnerable, endangered or critically endangered.