Ogilvy to De­ploy its Martech COE across MENA

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Ogilvy will be de­ploy­ing its Mar­ket­ing Cen­ter of Ex­cel­lence across the MENA re­gion through its Memac Ogilvy of­fices. The new of­fer­ing, an­nounced by world­wide CEO John Seifert, will bring the com­pany’s vast range of Martech so­lu­tions to­gether into one ex­pert ca­pa­bil­ity. As part of Ogilvy’s Next Chap­ter strat­egy, in­te­grat­ing all Ogilvy of­fer­ings un­der a sin­gle P&L, the Cen­ter of Ex­cel­lence (COE) pro­vides of­fices and clients with a skilled and highly com­pet­i­tive hub model. The move aims to fur­ther demon­strate Ogilvy’s knowl­edge and ca­pa­bil­i­ties in deep tech­nol­ogy, a fo­cus area for the com­pany as it sets its sights on be­com­ing the world’s lead­ing dig­i­tal agency. More than 900 em­ploy­ees from around the world in­clud­ing a Mid­dle-east based team make up the COE, and are trained in lead­ing tech­nol­ogy plat­forms such as Adobe, Sales­force, Or­a­cle, Sitecore, Ac­quia/dru­pal, Mar­keto, IBM, IOS, An­droid, and more.

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