Lo­eries 2018: All the MENA win­ners!

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On the 40th an­niver­sary of the Lo­eries 2018, the best of brand com­mu­ni­ca­tion across Africa and the Mid­dle East was awarded over two nights in Dur­ban.

Suhana Gord­han, Cre­ative Di­rec­tor at FCB Africa, ended her pe­riod as Lo­eries Chair, and Tseliso Ran­gaka, Ex­ec­u­tive Cre­ative Di­rec­tor at Ogilvy Cape Town, was an­nounced as the new Chair­man of the Lo­eries for the next two years. “I think Africa and the Mid­dle East are among the most brand con­scious places in the world right now and I’m thrilled that I’m go­ing to have a bird’s eye view of the re­gion. I think we have an op­por­tu­nity to be re­ally brave and take ad­van­tage of the fact that we’re not as con­strained by tra­di­tion as mar­kets like Europe and the US,” said Ran­gaka.

More than 2,500 en­tries were re­ceived, with 15 per­cent of en­tries from out­side South Africa. A to­tal of 700 brands were rep­re­sented by 265 agen­cies from 15 coun­tries across the MENA re­gion.

The awards were judged by over 170 re­gional and in­ter­na­tional in­dus­try lead­ers in their fields.

At the awards cer­e­monies on Fri­day 17 and Satur­day 18 Au­gust, 287 Lo­eries were awarded across 14 cat­e­gories in­clud­ing six Grands Prix, 31 Golds, 69 Sil­vers, 113 Bronzes, 18 Craft Golds and 50 Craft Cer­tifi­cates.

Mid­dle East agen­cies picked up two Grands Prix, six Golds, eight Sil­vers, 15 Bronzes and five Craft Cer­tifi­cates.

38 AWARDS

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