Krikri and copycat
Here a Castania’s advertising image posted to the brand’s Instagram page, which reads “Krikri do you love me?”. The image’s line is the same as Al Rifaia’s three-second GIF, compiled here into static images. This line comes as a twisted reference to Drake’s hit summer song “In My Feelings”- in which the Canadian rapper asks his first girlfriend, Keshia Chanté, if she loves him in the first line of his song: “Keke, do you love me?” The song’s opening line is one catchy tune that sparked an inevitable flurry of memes and inspired its very own viral dance challenge. So it’s no surprise to see the two local roster brands getting carried away by this Drake hook, picking the song line and adapting it to their brand message. What was surprising though is to see that both brands have twisted the original first line likewise, switching Keke to krikri (the nut name) and this is quite unethical for the brand (Castania) that copied the idea of its competitor. Even though if it’s nothing but a coincidence, brands in the same category are supposed to watch on the competition and do things better or be silent!