Manuel Borde: I’d like to come back as an oak tree stock im­age

ArabAd - - CONTENTS -

Through this in­for­mal ques­tion­naire, Arabad picks the heart and mind of Colom­bian Manuel Bordé, na­tional, Cre­ative Di­rec­tor at TBWA\RAAD Dubai, and a solid pil­lar of the agency's cre­ative force. Get up, close and per­sonal with Bordé who plays the ques­tion­naire game with a good hu­mour and sense of wit.

What gets you up in the morn­ing?

My wife’s arm in my face.

What do you en­joy most about your job?

Lunch with the cre­atives. We space out, laugh, recharge and then come back fresh for the se­cond half.

Who do you ul­ti­mately want to be­come?

The pride of my mother-in-law.

What is your great­est ex­trav­a­gance?

I own noth­ing ex­trav­a­gant; I spend all my money on food and travel.

What’s your motto in life?

Al­ways see the glass half full.

What keeps you in the game?

Fol­low­ing my motto in life.

What keeps you up at night? Net­flix. What would be your worst night­mare?

Spi­der on the wall. Reach for a shoe. Where did the spi­der go? O_O

What in­spires you most?

Peo­ple. I like to have cof­fee and just ob­serve.

What mu­sic have you been lis­ten­ing to lately?

Beach House.

What is the gad­get you can­not live without?

Sad to say, my iphone.

What can we find on your phone?

A de­fault wall­pa­per with a messy grid full of apps. As for the apps, What­sapp, Twit­ter, In­sta­gram, Zo­mato are the most used.

What qual­ity do you most look up to in a woman?

Mul­ti­task­ing to per­fec­tion.

What qual­ity do you most look up to in a friend?

Loy­alty, and good sense of hu­mor.

Who would you like to sit next to on a 7-hour flight?

If it’s a 7-hour flight, I would ac­tu­ally love that seat to be empty.

If you could live for one day the life of another per­son, who would it be?

James Ro­driguez. I’d send my­self an au­to­graphed jersey.

If you could have din­ner with some­one, liv­ing or dead, who would it be; and what ques­tion would you ask him/her?

My Dad. Q: So, how’s the food up there?

If you were to be rein­car­nated, what would you like to come back as?

A peace­ful stock im­age Oak Tree.

If you were to change pro­fes­sion, what would you choose to do?

Foot­ball player.

What do you con­sider to be the great­est head­line of all time?

Oddly I love two ri­val ones: Just Do it (Nike) vs Im­pos­si­ble is Noth­ing (Adi­das).

What busi­ness tip would you give the new­bies?

Be hun­gry. Stay hum­ble.

What is your idea of per­fect hap­pi­ness?

A night in, watch­ing movies/se­ries and eat­ing pop­corn and M&M’S (to­gether)

Where can we find you on a Fri­day night?

Mostly home with the mis­sus.

If you could choose one su­per­hero power, what would it be and why?

The power of never ag­ing. It’s not ac­tu­ally a su­per­power but it’s one less worry.

What would you do if you won the lot­tery?

Give each friend and fam­ily mem­ber a mil­lion dol­lars. Re­tire and travel.

What is the one word you catch your­self say­ing too of­ten?

“Guys, two things:” (And then I ac­tu­ally list more than two things).

What would you like to be do­ing five years from now?

Try­ing to be cre­ative still.

If you could be any­where in the world right now, where would you be?

A hot dog place in Bogota called J&R, they serve hot dogs with tar­tar sauce and pineap­ple.

What’s the last book you read or movie you saw?

Movie: Ant-man & The Wasp. Book: Sapi­ens (like 30 pages in 6 months)

What is the one thing you wish you have de­signed?

Any­thing but Crocs.

60 MANUEL BORDE

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