Re­defin­ing per­sonal rit­u­als

ArabAd - - CONTENTS - by Roy K.

As in­di­vid­u­als, we are of­ten in­clined to think of our­selves as unique and ex­clu­sive. Yet, from a broader per­spec­tive, we share com­mon be­hav­iors that many la­bel as, rit­u­als. From that morn­ing cup of cof­fee, to that af­ter­noon nap or late night so­cial me­dia brows­ing, our rit­u­als can only be re­al­ized through prod­ucts that have evolved over the years and al­tered our life­styles al­low­ing us to catch up with a fast-chang­ing world. Driven by fash­ion, trends, ever-chang­ing tastes, so­cial rev­o­lu­tions and more, many of these prod­ucts used in our ev­ery­day lives are grad­u­ally chang­ing.

The as­cent of new and dif­fer­ent trends is dras­ti­cally chang­ing many of our work and so­ci­etal pat­terns. For ex­am­ple, the feel­ing of be­ing no­ti­fied of your salary through an on­line bank­ing app can be largely com­pa­ra­ble to that sat­is­fy­ing feel­ing of hold­ing your pay­check or feel­ing the crispi­ness of a cheque, freshly torn from a check­book. Another sim­i­lar­ity is the urge of cling­ing on to a stack of newly printed cash. Un­de­ni­ably, money has gone a long way from the tra­di­tional model of barter to an on­line tech­ni­cal method cham­pi­oned by crypto cur­ren­cies.

With con­sumerism and daily hu­man con­sump­tion on the rise, comes the con­ve­nience of our smart­phone cam­eras, a de­vice that has al­lowed us to freeze mo­ments in time, and cre­ate count­less time­lines and vir­tual sou­venirs. Sim­i­larly, in the old days, cam­eras were the one de­vice avail­able to us to cap­ture our mem­o­rable mo­ments and there­fore, highly de­sired. The is­sue that came be­tween cam­eras and pho­tog­ra­phers was their bulky and heavy na­ture. Pho­to­graphs rep­re­sent much more than a sim­ple mem­ory or snap­shot of past events, but rather pro­vide a chan­nel that best speaks to our most gen­er­ous of hu­man char­ac­ter­is­tics – the urge to spread what we find fas­ci­nat­ing with oth­ers, through the share-abil­ity func­tion, provided by smart­phone cam­eras.

Such life­style shifts have surely im­pacted many parts of our daily lives. This also ex­tends to smok­ing. Here, the heat-not-burn tech­nique of con­sum­ing nico­tine has made it pos­si­ble for adult smok­ers to ex­pe­ri­ence tobacco far from burn­ing it, which sci­en­tific stud­ies and re­search so far are point­ing to­wards its be­ing a bet­ter choice for those smok­ers who do not want to quit smok­ing. The bur­den of hud­dling around to suc­cess­fully light a cig­a­rette on a windy af­ter­noon is long gone with the ad­vent of so­phis­ti­cated [tobacco heat­ing] tech­nolo­gies, con­cep­tu­al­ized through sci­ence and in­no­va­tion, and which do not re­quire fire given the ab­sence of the com­bus­tion fac­tor. – This is the ex­am­ple of Philip Mor­ris In­ter­na­tional’s IQOS de­vice, which heats tobacco in­stead of burn­ing it.

It is ev­i­dent that ev­ery­day prod­ucts will con­tinue to evolve and will even­tu­ally trans­form into up­graded ver­sions of them­selves, there­fore al­ter­ing the life­styles and daily rit­u­als of their users.

Driven by fash­ion, trends, ever-chang­ing tastes, so­cial rev­o­lu­tions and more, many of the prod­ucts used in our ev­ery­day lives are grad­u­ally chang­ing.

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