THE #SUPERBOWL TAKES THE INTERNET BY STORM JUST LIKE EVERY YEAR
One of the most tweeted about events of every year, the Super Bowl surely did not disappoint this year, garnering over 2.2 million total mentions. According to global PR consulting firm Hill+knowlton Strategies, the top 3 talked about commercials of this year were Mr. Peanut’s Baby Nut, Rocket Mortgage’s Momoa at Home starting Jason Momoa and Trump’s 2020 Campaign ad. On the local level, Shakira’s halftime show performance alongside Jennifer Lopez stole the spotlight after she belly danced to Arabic music and even did the Zaghrouta, a traditional vocal chant uttered through the wiggling of the tongue, at the end of her performance. Little known to non-arab audiences, the chant quickly captured the world’s attention, ultimately becoming a viral meme.